About us
We connect motorsport and business.
Racing Connects is a motorsport business platform that connects drivers, teams, brands and companies, while advising drivers, teams, series, promoters and federations on the sporting side.
Mission
Racing Connects creates connections that make motorsport stronger as a sport and more commercially relevant for companies.
Vision
The premium interface where motorsport, people, brands and business interests come together for the long term.
Our values
What we stand for.
- Access
- Making relevant people and opportunities accessible.
- Performance
- Quality in sport and in business.
- Expertise
- Decisions based on genuine motorsport expertise.
- Connection
- Relationships at the core.
- Impact
- Every activity must create impact.
- Exclusivity
- Relevance and quality over quantity.
The founder
Jörg Müller
Racing Connects was not founded on a business idea. It grew out of decades of experience inside motorsport. The people behind it know motorsport from almost every angle.
Sport
- Federations
- Racing series
- Event organisers
- National & international steward
Development
- Drivers
- Teams
- Coach education
Business
- Business development
- Sponsorship
- Management consulting