RACING.
ACCESS.
IMPACT.

Where Motorsport meets Business

The business platform connecting companies, drivers, teams, event organisers and federations, backed by genuine sporting expertise.

Who we work for

Three perspectives. One network.

Companies

Motorsport becomes a platform for access, relationships, brand impact and business opportunities.

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Drivers & Teams

Sporting development and professional management, connected to a relevant network.

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Series, Promoters & Federations

Sporting expertise combined with a professional business perspective.

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Access to a network that would otherwise stay closed.

Why Racing Connects

Born in motorsport. Not from a business plan.

Racing Connects grew out of decades of experience in motorsport, seen from almost every angle. This network has been built over many years and cannot be replicated overnight.

Jörg Müller

Jörg Müller

Founder, Racing Connects

About us

Sport

  • Federations
  • Racing series
  • Event organisers
  • National & international steward

Development

  • Drivers
  • Teams
  • Coach education

Business

  • Business development
  • Sponsorship
  • Management consulting

Let’s talk.